Following is a way to receive information, in the form of tweets,
from a person, company, or organization. If an account seems
interesting, you can follow that account and see their updates in your
timeline. This page discusses some of the limits and best practices
regarding following on Twitter.
What are the limits?
We don’t limit the number of followers you can have. However, we do
monitor how aggressively users follow other users. We try to make sure
that none of our limits restrain reasonable usage, and will not affect
most Twitter users.
We monitor all accounts for aggressive following and follow churn
(repeatedly following and un-following large numbers of other users).
You can read more about these below, but if you don’t follow or
un-follow hundreds of users in a single day, and you aren’t using
automated methods of following users, you should be fine. Please note
that the only automated following behavior that Twitter allows is
auto-follow-back (following a user after they have followed you).
Automated un-following is also not permitted. Please review our
Automation Rules and Best Practices for more information on automating your account.
What is aggressive following?
Following users is a way to see their updates in your timeline. If an
account seems interesting, feel free to follow it! Many Twitter users
receive email notifications when someone follows their account or check
out the profiles of new followers to see if they share common interests.
If some accounts are aggressively or indiscriminately following
hundreds of accounts just to garner attention, it makes Twitter a
less-nice place to hang out.
What is aggressive follow churn?
If you decide to follow someone and then change your mind later,
that’s fine! You can just visit the person’s profile page and then
un-follow them. Aggressive follow churn is when an account repeatedly
follows and un-follows large numbers of users. This may be done to get
lots of people to notice them, to circumvent a Twitter limit, or to
change their follower-to-following ratio.
These behaviors negatively impact the Twitter experience for other
users, are common spam tactics, and may lead to account suspension.
Additional limits if you are following 2000 or more people:
The rules about aggressive following and follow churn still apply. In
addition, every user can follow 2000 people total. Once you’ve followed
2000 users, there are limits to the number of additional users you can
follow: this limit is different for every user and is based on your
ratio of followers to following. When you hit this limit, we’ll tell you
by showing an error message in your browser. You’ll need to wait until
you have more followers in order to follow more users—basically, you
can't follow 10,000 people if only 100 people follow you. When you reach
a daily or total limit and we show you an error message, you've hit a
technical limit imposed to limit egregious behavior by spam accounts and
to prevent strain on the site. These are just the
technical
limits for your account; in addition, you are prohibited from
aggressive following behaviors. These behaviors may result in account
suspension, regardless of your account's technical ratio.
Limits improve site performance by ensuring that when we send a
person's message to all of their followers, the sending of that message
is meaningful. Follow limits cannot be lifted by Twitter, and everyone
is subject to them, including verified and developer accounts. Based on
current behavior in the Twitter community, we've concluded that this is
both fair and reasonable.
Why does Twitter monitor following behavior at all? Isn’t this a social network?
Twitter facilitates social networking, but it's not a social
networking website. In fact, Twitter works quite differently from social
networks: when you accept friend requests on social networks, it
usually means you appear in that person's network and they appear in
yours. Following on Twitter is different, because instead of indicating a
mutual relationship, following is a one-way action that means you want
to receive information, in the form of tweets, from someone. Twitter
allows people to opt-in to (or opt-out of) receiving a person's updates
without requiring mutual following.
If you follow too many people, there’s no way you can keep up with
everyone's updates in your timeline. If you need to communicate with
someone but don't need to see their updates everyday, you don't have to
follow them. Send them an @reply when you need to; it doesn't require
following and your update will appear in the person's replies tab, so
they can reply back.
In addition, limits on Twitter alleviate some of the strain on the
invisible part of Twitter, which prevents error pages and downtime on
the visible part. For the sake of reliability, we've placed limits on
actions like following, API requests per hour, and number of updates per
day (
see this page for more information on updating and API limits).
Finally, follower violations are one tactic that spammers often use
to abuse Twitter, so monitoring for abuse is one way to reduce spam on
Twitter.
Using Third Party Applications to “Get More Followers Fast!”
You may encounter websites or applications claiming they can help you
get lots of followers quickly. These programs may ask for payment for
followers, or ask you to follow a list of other users in order to
participate.
The Twitter Rules addresses the use of these programs by disallowing:
- Using or promoting third-party sites that claim to get you more
followers (such as follower trains, sites promising ‘more followers
fast,’ or any other site that offers to automatically add followers to
your account).
When you give out your username and password to another site or
application, you are giving control of your account to someone else.
They may then post duplicated, spam, or malicious updates and links,
send unwanted direct messages, aggressively follow, or violate other
Twitter rules with your account. When these applications do add
followers to your account, they are often abandoned or bot accounts that
are not reading your updates. If a third-party application causes your
account to violate the Twitter Rules, your account may be suspended.
Some third-party applications have been implicated in spam behavior,
fraud, the selling of usernames and passwords, and phishing. Please do
not give your username and password out to any third-party application
that you have not thoroughly researched.
Revoke access for any third-party application that you don't recognize by visiting the
Applications tab in Account Settings.
Following limits? But I'm whitelisted!
Some API administrators have whitelist status so their applications
can function without hitting certain system limits. Whitelisting means
that an application can have more API requests per hour; it does not
increase the follow limits. All whitelisted accounts are still subject
to follow limits.
So how am I supposed to get followers?
Remember, Twitter isn’t a race to get the most followers. If you
follow users that you’re interested in, it’s more likely that legitimate
users will find you and read your updates. People follow other users on
Twitter to read updates that are interesting to them. Aggressively
following and un-following accounts is frustrating to other Twitter
users, and degrades the Twitter experience for everyone.